Grow together. Deliver more.

Partner with Retales to expand your agency's capabilities without expanding your internal team.

Become a partner Compare partnership models

No joining fee. Questions? partnership@retales.in

Three ways to partner.

Pick the model that fits how your agency works today. You can combine them, or move between them as the partnership grows.

White-label partnership

We do the work. Your agency gets the credit.

Retales works behind the scenes
Your agency owns the client relationship
Work delivered under your brand

Best for: Agencies that win more work than their team can deliver, or want to offer services they don't have in-house yet.

How white-label works

Referral partnership

Refer a client. We deliver. You earn.

You refer clients to Retales
Retales handles the execution
You receive an agreed commission or revenue share

Best for: Agencies, consultants and freelancers whose clients ask for services outside their focus.

How referral works

Strategic partnership

Two teams. Bigger projects. Long-term growth.

Both agencies collaborate as partners
Joint proposals and projects
Shared capabilities and resources
A long-term working relationship

Best for: Established agencies that want to pitch for bigger accounts or enter new cities, industries or service areas.

How strategic works

Why partner with Retales.

A research-led team you can put in front of your clients, without the cost of building it yourself.

Grow without hiring

Take on more clients and new services without adding salaries, office space or training time.

Your clients stay yours

NDAs, non-solicitation clauses and white-label delivery protect your relationships.

Research-led work

Every project starts with business, competitor and audience research, so the work holds up in front of your clients.

Healthy margins

Partner pricing leaves room for your margin, and you set your own price to the client.

Reliable turnarounds

Agreed timelines and revision rounds, tracked in a shared project tracker.

One point of contact

A named partner manager who learns your clients, your style and your standards.

Services available to partner agencies.

Every service is available under all three models: white-label, referred or delivered jointly.

Business and market researchCompetitor, location and audience research to back up your strategy and pitches.

Content and copywritingSocial posts, scripts, website copy, blogs and ad copy in your client's voice.

Video production and editingShoots, Reels, Shorts, long-form edits, motion graphics and ad creatives.

DesignSocial creatives, brand assets, presentations and landing page designs.

Social media managementContent calendars, posting, community replies and monthly reports.

Performance marketingMeta and Google ads: setup, creatives, testing, optimisation and reporting.

SEOTechnical audits, on-page fixes, local SEO and content plans.

Creator and influencer campaignsFinding creators, briefing, contracts, disclosure checks and reporting.

How the partnership works.

From first call to a regular working rhythm, usually within a couple of weeks.

Start with step one

ApplyTell us about your agency and the partnership model you're interested in. It takes about five minutes.
Intro callA 30-minute call to understand your clients, services and where we can help.
AgreementWe send a written agreement covering pricing or commission, confidentiality and timelines.
Pilot projectStart with one project so both teams can see how we work together.
Scale upOnce the pilot works, we set up a regular rhythm, a shared project tracker and a named partner manager.

Who we partner with.

If your clients need marketing you can't fully deliver today, we should talk.

Digital marketing agenciesAdd production, SEO or performance capacity when you're stretched.
Creative and branding studiosOffer content, social and ads alongside your brand work.
Web and tech agenciesGive clients the marketing that brings traffic to the sites you build.
PR and communications firmsPair your media work with social content and creator campaigns.
Consultants and freelancersTake on bigger briefs with a full team behind you.
Agencies outside IndiaWork with a research-led team in India for production and execution.

Partner benefits

Partner pricing on every service
A named partner manager
A shared project tracker to brief, approve and follow work
Unbranded reports you can send as your own
Priority scheduling for urgent client work
Co-marketing: joint webinars, case studies and content, where it suits both of us
Early access to new services
Clear written agreements for every model

White-label capabilities

No Retales branding: No logos, watermarks or credits on files, reports, videos or links.
Your templates and formats: We work in your report templates, file naming and folder structure.
Your brand on reports: Monthly reports and dashboards exported with your agency's logo.
Your voice on calls: If you need us on a client call, we join as part of your team, under your agency's name.
Confidentiality: NDAs for every partner, and non-solicitation of your clients and staff.
Quality checks: Every deliverable is reviewed against your brief before it reaches you.

More about white-label

What a partnership can look like.

Example scenarios for each model. We'll publish partner case studies here as partners agree to be named.

White-label

A branding studio adds monthly content

A studio's clients keep asking for social media after a rebrand. Retales produces the monthly content under the studio's name, and the studio keeps the client on a retainer instead of losing them.

Referral

A web agency refers its clients for marketing

A web development agency launches sites but doesn't run ads. It refers clients to Retales for SEO and performance marketing and earns a commission, while still owning the website work.

Strategic

Two agencies pitch for a bigger account

A PR firm and Retales put together a joint proposal combining media relations with content and creator campaigns, which neither could have offered alone.

These are illustrative examples, not results from named clients.

Partnership requirements.

We keep the bar simple. We want partners we can trust in front of clients, and who can trust us in return.

A registered business, or an established freelance practice with a track record
A portfolio, website or past client work we can look at
At least one active client or project where a partnership would help
Agreement to sign an NDA and a written partnership agreement
Honest marketing: no fake reviews, misleading claims or undisclosed ads
GST registration, if your turnover requires it

Partnership questions

Everything agencies usually ask before applying.

Still unsure? Ask us directly

Is there a fee to become a partner?

No. There's no joining fee for any partnership model. You pay partner rates for white-label work, and you earn commission on referrals.

Which partnership model is right for us?

If you want to keep the client and deliver under your name, choose white-label. If you'd rather hand the work over and earn a commission, choose referral. If you want to pitch and deliver bigger projects together, choose strategic. You can also combine them.

Do you work with agencies outside India?

Yes. We work with agencies in India and abroad. Invoices for partners outside India are raised in line with GST rules for export of services.

Will you contact our clients directly?

Not in white-label partnerships. Our agreement includes non-solicitation, and we only speak to your clients if you ask us to, as part of your team.

How do we brief work and track progress?

You brief us by email or a shared project tracker, review and approve work in one place, and see every timeline. Your partner manager is also available on email and WhatsApp.

How quickly can we start?

Usually within a week or two of the intro call, once the agreement is signed. Urgent pilot projects can sometimes start sooner.

One partnership. Many more clients served.

Apply in about five minutes, or email partnership@retales.in and we'll set up an intro call.

Become a partner Compare models