Ideas for growing a business that lasts.
Research-backed articles on business growth, marketing and the creator economy. Every number is linked to the source it came from.
4 articles
How to promote my business for free: 12 ways that work in India
How to promote your business for free in India: Google Business Profile, WhatsApp Business, Instagram, reviews, referrals and a weekly plan. Plus when it's time to bring in a growth team.
4 cited sourcesRead articleDigital marketing for small business in India: a practical guide for 2026
How small businesses in India grow online in 2026: channels that work, cost per month, industry playbooks and a 30-day plan. By Retales, New Delhi.
6 cited sourcesRead articleWhy most businesses fail (and what the survivors do differently)
Half of new businesses don't reach their fifth birthday. We went through the data from the US Bureau of Labor Statistics, CB Insights, IBM and Harvard research to find out why, and what you can do about it.
5 cited sourcesRead articleThe Indian creator's guide to getting paid: brand deals, #ad rules and tax
Views don't pay the bills on their own. Here's how creators in India actually earn, how to land and price brand deals, what the government and ASCI expect you to disclose, and the tax rules most creators miss.
7 cited sourcesRead article
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